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You must see:Data collection techniques  Research is as good as good is the field work. The most advanced statistical analysis methods will not help if ...Omnibus PBS  Do you need several quick answers to some questions you would like to ask of a representative sample of Poles and are you willing to share project costs with someone else? If so, Omnibus PBS is what you are looking for…...PBS Fashionista  Research into the world of fashion addressed to the apparel and accessories market – customers, brands, pricing…...
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Quantitative methodsQuantitative methods are intended for measurement in the first place. They do not generate new knowledge. So the company should use quantitative research when nature of the phenomena is understood or the factors managing the process (consumers’ decision motivation, model consumption or electoral decision mechanisms). If we do not have this knowledge or if it is wrong then quantitative research will fail for sure.
Made up questionnaires, not bringing deep insight into respondents’ value system will give the data of which accuracy or inaccuracy we are not able to draw a conclusion.
It has to remembered that interviewers while doing their job will collect the answers to incorrectly put questions- together with respondents they will find a way to fulfill their task, even if questions or multiple choice answers are not in conceptual system of the latter.
So quantitative research should be started only when we are familiar with conceptual system of respondents’ group interesting for us and we want to measure range of the observed phenomena with the use of Quantitative methods. |
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