PBS Solutions Retail research PBS Retail Research

PBS Retail Research

Your products under constant control. Monitoring of the state and distribution methods of consumer goods, verifying a products’ presence and display in store.  A basic current of this type of research is monitoring of state and ways of distribution of consumer products – based on the in-store observation, during which presence and exposition of products in stores is verified.

Retail Research consists of the following modules and measures:

• shelf availability
• shelf share
• promotional displays
• shelf attributes
• share/facing number
• share/sku’s number
• price measure
• level of fulfilment of merchandising goals
• level of fulfilment of promotion actions
• others – depending on customer’s needs

This kind of research allows us to verify the actual state of a product’s availability to consumers. Whether its position on shelf is favourable compared to the competitors, the way additional product displays, promotional materials, and prices, influence the sale, and the control of the people responsible for realising company targets. This research provides valuable information that supports tactical decisions, aimed at strengthening a brand’s position in the market.