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Advanced data analysis

Marketing is a complex issue. Market research provides a tool to introduce order into the multitude of variables and, first of all, make an assessment how these variables are related to one another…...

PBS Retail Research

Your products under constant control. Monitoring of the state and distribution methods of consumer goods, verifying a products’ presence and...

PBS In-Sight®

The In-Sight® analysis products and services are presented to respondents in graphical form, such as advertising posters, packaging, and presentation...

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PBS Services Methods&Techs Qualitative methods IDI

IDI


In Depth Interviews - those are meetings aimed at gaining information from one person.
 
This data collection method allows to:
  • Data collection in the situation when group interaction does not help to „open” the participants.
  • Learn the specific language used by the participant while talking about the product (or service).
  • Learn about individual motivation and consument’s customs.
 
This method is applied also when group research is difficult, for example: group of specialists or top managers.

 
 
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