Brand research

PBS Image Creator

PBS Positioning Plus

PBS Brand Monitor

Omnibus PBS

Omnibus PBS is a quantitative research done with direct interview method, done repeatedly every two weeks – on the All-polish representative group of 1060 Poles aged 15 and older...

Advanced data analysis

Marketing is a complex issue. Market research provides a tool to introduce order into the multitude of variables and, first of all, make an assessment how these variables are related to one another…...

PBS Mystery Shopper

Customer service is now one of the key elements affecting a company's market position. In the era of blurred differences...

Search the site:

PBS

Solutions

Brand research

Brand research

Badania marki A brand is a subtle psychological mechanism, which helps us to organize our life and relationship with the world. Ever since people started to exchange products, they had to use some kind of choice strategy. Even in the case of buying no-name products like carrots or parsley, we do not just shop anywhere. Usually we choose a grocery store in which we have shopped many times before, and we may even know a bit about where products come from.

A brand is a compound mental complex, existing in consumers’ minds and we know how to see its complexity. Our brand research answers many important questions:

What is brand’s position compared to its competition? Does it stand out? In what aspects do consumers evaluate competitive brands better?
What are the attributes associated with our brand and competitive brands – functional, emotional, psychological (perception maps)?
Which elements does our brand’s image consist of?
What values are associated with the brand?
Is a brand compatible with target group’s world and lifestyle?
What needs does a brand fulfil?
What are the experiences with a brand?
Are customers bonded with a brand, are they loyal?
Is marketing communication well tailored?

Our brand research products

tel. +48 058 550 60 70