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Marketing communication research |
Omnibus PBS
Omnibus PBS is a quantitative research done with direct interview method, done repeatedly every two weeks – on the All-polish representative group of 1060 Poles aged 15 and older...
Advanced data analysis
Marketing is a complex issue. Market research provides a tool to introduce order into the multitude of variables and, first of all, make an assessment how these variables are related to one another…...
PBS Retail Research
Your products under constant control. Monitoring of the state and distribution methods of consumer goods, verifying a products’ presence and...
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Marketing communication research
 A company that is concentrated on delivering good products at attractive prices will not necessarily achieve success. Modern marketing consists of much more than that. The essence of marketing is communication, that is: what to tell, to whom and how often. Communication however, is not just advertising. It is a whole system consisting of media advertising, promotions and loyalty programmes, sponsoring, PR, direct marketing and product exposition organisation (shop exhibitions, fairs). Managing communication covers a number of issues, which, in order to create an effective, adequate and coherent strategy, cannot do without market research.
Our marketing communication research products
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