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Satisfaction and loyalty research |
Advanced data analysis
Marketing is a complex issue. Market research provides a tool to introduce order into the multitude of variables and, first of all, make an assessment how these variables are related to one another…...
PBS In-Sight®
The In-Sight® analysis products and services are presented to respondents in graphical form, such as advertising posters, packaging, and presentation...
Omnibus PBS
Omnibus PBS is a quantitative research done with direct interview method, done repeatedly every two weeks – on the All-polish representative group of 1060 Poles aged 15 and older...
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Satisfaction and loyalty research
 The mantra of marketers in the '80s was: ‘Do what customers want’. Pressure to reduce costs on one hand, and increased price sensitivity of demand in many markets on the other, rendered this slogan outdated. Today, the mantra has been replaced by the motto: ‘Do not try to be good at everything, try to be perfect in what is most important’. Customer satisfaction is thus not just a simple theoretical construct. It is an emotional response that arises as a result of complex processes of interaction of consumers’ expectations and attitudes with their personal experiences with products or services. The result of effective customer satisfaction programs is an increase of loyalty and a reduction of consumers’ price sensitivity. That's why effective management requires a coordinated satisfaction program.
Our satisfaction and loyalty research products
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