PBS Services Omnibus PBS

Omnibus PBS

Omnibus PBS is a quantitative research done with direct interview method, done repeatedly every two weeks – on the All-polish representative group of 1060 Poles aged 15 and older.

Omnibus research brings the following opportunities:

• Efficient research budget management.
• Necessary information after two days of field work completion.
• Information collection for safe decision making in the key aspects of business operation.
• Getting some important information, when it is not rational to start big quantitative research.
• Monitoring of market change dynamics, market trends in time.
• Preliminary research problem diagnosis and getting information about the number of target group: it can be the foundation (preliminary screening) which will allow to make a more reliable project of big quantitative research.
• Making precise choice of research sample (specialized group selection, for example women 18-35, accumulated sample, split run).

Omnibus PBS is done with the help of CAPI technique (Computer Assisted Personal Interview) – i.e. about 200 laptops with the use of authorized software CAPI PBS.

Specialized software allows to:

• sample structure control,  
• efficient contact management between interviewers and respondents,
• multimedia presentation (video, sound, graphics),
• advanced data collection method,
• automatic question rotation and randomization, 
• flawless use of most complicated rules (changes),
• answer choice order enrolment,
• reference to previously chosen answers.

And much more.

Omnibus PBS realization schedule

Please refer to the Polish version of this page.

For further information about Omnibus PBS research please contact:

Blazej Koral, Researcher