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PBS Retail Research Your products under constant control. Monitoring of the state and distribution methods of consumer goods, verifying a products’ presence and... Advanced data analysis Marketing is a complex issue. Market research provides a tool to introduce order into the multitude of variables and, first of all, make an assessment how these variables are related to one another…... PBS In-Sight® The In-Sight® analysis products and services are presented to respondents in graphical form, such as advertising posters, packaging, and presentation...
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Consumer research
Our consumer research products |
Understanding the consumer has become the key to effective marketing. Needs, aspirations, motives, as well as lifestyles, values, and interests, must be investigated in order for products or services to be compatible with the consumers’ world and their expectations. They are also necessary to formulate good marketing communications and select the appropriate channels. Another issue is the realm of topics including the usage & attitudes of the customer. Namely their behavior, ie: strategy and their shopping habits. Our approach to best understand the consumer, is a synergy of qualitative and quantitative research. The first provides reliable data needed for the quantification of risk management, and allows qualitative insight to penetrate the rich world of consumers and discovering their entire, often surprising wealth.Copyright © 2004-2012 PBS
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