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Brand research





PBS Mystery Shopper

Customer service is now one of the key elements affecting a company's market position. In the era of blurred differences...

PBS Retail Research

Your products under constant control. Monitoring of the state and distribution methods of consumer goods, verifying a products’ presence and...

Advanced data analysis

Marketing is a complex issue. Market research provides a tool to introduce order into the multitude of variables and, first of all, make an assessment how these variables are related to one another…...

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PBS Solutions Brand research PBS Brand Monitor

PBS Brand Monitor


Badania markiA brand diagnosed. A complex description of its condition, market chances evaluation, evolution directions forecast. Research allows us to create a brand diagnosis, understood as a mental structure written in consumer’s minds. It is based on six main aspects:

  1. Brand awareness
  2. Rational attributes
  3. Emotional attributes and quasi – personal features
  4. Emotional bond and an attitude towards the brand
  5. Relation ‘me-the brand’
  6. Activity towards the brand.

 

A research module PBS Emo Scan allows us to measure soft emotional aspects. What emotions do your brand evoke? Does it seem close or rather distant? EmoScan investigates psychological indexes of:

  • Crystallized ideas about the brand or product
  • Compliance of brand image with self-image
  • Emotional bond of the buyer with the brand
  • Satisfaction with the brand

 
 

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