|
Marketing communication research |
PBS Retail Research
Your products under constant control. Monitoring of the state and distribution methods of consumer goods, verifying a products’ presence and...
Advanced data analysis
Marketing is a complex issue. Market research provides a tool to introduce order into the multitude of variables and, first of all, make an assessment how these variables are related to one another…...
PBS In-Sight®
The In-Sight® analysis products and services are presented to respondents in graphical form, such as advertising posters, packaging, and presentation...
|
|
PBS Communicator
 Communicate effectively. Today, managing a complex process like marketing communication is practically impossible without support from professional research. The first step to complex research of the whole communication process, is to identify the target group and its characteristics. To make it effective, an in-depth knowledge of potential customers’ lifestyles, values and preferences is needed. An important element is a choice of communication channels based on the information about media consumption and shopping habits. PBS Communicator is a tool supporting the whole communication process, starting with the selection of values and benefits, through product, place of sale and channels.
|
