PBS Solutions Marketing communication research PBS AdScan

PBS AdScan

Design a supreme campaign. AdScan is a complex campaign research tool (both in the first phase of creation and the following stages – animatics, ready graphic materials, spots), providing knowledge about all efficiency parameters:

• attractivity – whether or not people like it, is it interesting, visually appealing? Which elements are the most/ least attractive?
• standing out – does it stand out? Does it attract attention? Will a spot stand out from the block of ads and outdoors in the thick of communication and impulses? Will it be remembered?
• influence on the image – is an ad coherent with the brand image? Is it compatible with its consumers’ world? Does it communicate an attractive image of both the product and the brand?
• communicate – does the ad communicate all the information? Does it tell a story in an intelligible and memorable way?

AdScan is a connection of the credibility of qualitative measure and the richness of qualitative insight, which gives a wide picture and clear recommendations.