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Marketing communication research





Advanced data analysis

Marketing is a complex issue. Market research provides a tool to introduce order into the multitude of variables and, first of all, make an assessment how these variables are related to one another…...

Omnibus PBS

Omnibus PBS is a quantitative research done with direct interview method, done repeatedly every two weeks – on the All-polish representative group of 1060 Poles aged 15 and older...

PBS In-Sight®

The In-Sight® analysis products and services are presented to respondents in graphical form, such as advertising posters, packaging, and presentation...

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PBS Solutions Marketing communication research PBS AdExpress

PBS AdExpress


Badania komunikacji marketingowejSelect the best concept of an advertisement quickly.
Will it stand out from others? Is it understandable? Is it well linked with the brand?

 

PBS AdExpress is a tool that allows you to minimize the risk of mismatched advertising. It is worth examining the concept (in the form animatics, print or billboard ads), before you waste your resources for production, and be able to choose the best version (if you have several) or apply necessary changes. AdExpress helps to quickly identify the most important parameters of attractiveness and effectiveness (including purchase intent) of an ad and to identify its impact on brand image and adjustment to the target group, at a stage when you can still make the changes.

 

AdExpress is a fast quantitative online measure – achieving reliable results in a short time (even 1-2 days).


 
 

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