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Omnibus PBS Omnibus PBS is a quantitative research done with direct interview method, done repeatedly every two weeks – on the All-polish representative group of 1060 Poles aged 15 and older... PBS Retail Research Your products under constant control. Monitoring of the state and distribution methods of consumer goods, verifying a products’ presence and... PBS Brainstorm Creativity stimulated. Trust your consumers, be inspired. Let them create new products and services, the ones they dream about. We...
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PBS BrandPrice
We ask which brand they would chose if they were to buy the product. We raise the price of the brand of choice and repeat the question. The respondent can choose the same brand or another brand at a lower cost. We keep asking until the moment when one of the brands reaches the maximum limit, or the respondent decides not to continue the selection. |
We test the product price, along with the brand, in the context of other competing brands. This allows us to estimate the preference shares of the tested brands.Copyright © 2004-2012 PBS
contact@pbs.pltel. +48 058 550 60 70 |
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