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Price and demand research

PBS BrandPrice
PBS SensiMeasure
PBS DemandScan



Omnibus PBS

Omnibus PBS is a quantitative research done with direct interview method, done repeatedly every two weeks – on the All-polish representative group of 1060 Poles aged 15 and older...

PBS In-Sight®

The In-Sight® analysis products and services are presented to respondents in graphical form, such as advertising posters, packaging, and presentation...

PBS Brainstorm

Creativity stimulated. Trust your consumers, be inspired. Let them create new products and services, the ones they dream about. We...

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PBS Solutions Price and demand research PBS SensiMeasure

PBS SensiMeasure


Badania ceny i popytuThe best tool to determine the optimal price for the product is a price sensitivity test. This method is especially useful in the situation of placing a new product or line of products on the market (for example, when a clothing company plans to extend its offer for shoes or accessories). PSM provides answers to these questions:

  • ‘Who is willing to pay for our products?’
  • ‘How much are consumers willing to pay for our products?’
  • ‘How big is the group that is interested in our offer?’

 

In addition, this method can determine the target group and potential buyers.

 

SensiMeasure consists of a sequence of four questions. For example:

  • What price seems low for a particular product?
  • What price seems high (but acceptable) for the product?
  • What price is too high (and is not acceptable)?
  • What price is too low (and may mean low quality)?

 
 
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