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Price and demand research





Omnibus PBS

Omnibus PBS is a quantitative research done with direct interview method, done repeatedly every two weeks – on the All-polish representative group of 1060 Poles aged 15 and older...

PBS Brainstorm

Creativity stimulated. Trust your consumers, be inspired. Let them create new products and services, the ones they dream about. We...

Advanced data analysis

Marketing is a complex issue. Market research provides a tool to introduce order into the multitude of variables and, first of all, make an assessment how these variables are related to one another…...

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PBS Solutions Price and demand research PBS DemandScan

PBS DemandScan


Badania ceny i popytuMake sure that your product will sell. The research allows us to estimate the interest of potential customers in a new product / service with determination of an acceptable price. For this purpose, the DPA (Direct Price Acceptance) indicator suggests what price the consumer agrees to pay under the circumstances for a given good. DPA is particularly valuable for brands that do not have direct competition in the market for new and modified brands.

 

PBS DemandScan allows to estimate the demand for the product depending on the price level and:

  • Determine the market potential,
  • Assess the attractiveness of the product / service,
  • Establish the level of accepted price
  • Determine the validity of individual characteristics of the product / service.

 
 

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