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Data collection techniques
 Research is as good as good is the field work. The most advanced statistical analysis methods will not help if ...
Social and political research
 Managers in the public sector, at the level of both national and local government, are increasingly aware of how to use market and opinion research…...
Data Analysis
 Marketing is a complex issue. Market research provides a tool to introduce order into the multitude of variables and, first of all, make an assessment how these variables are related to one another…...
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Methods&Techs
Quantitative methods are intended for measurement in the first place. They do not generate new knowledge in a great measure. So the company should use quantitative research when nature of the phenomena is understood.
Qualitative methods allow to explain and understand motives of behavior, reasons, allow to learn and interpret hidden beliefs and emotions.
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