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Data collection techniques
 Research is as good as good is the field work. The most advanced statistical analysis methods will not help if ...
Quality of research
 Quality is a way of thinking, which cause application and search for the best solutions...
Omnibus PBS
 Do you need several quick answers to some questions you would like to ask of a representative sample of Poles and are you willing to share project costs with someone else? If so, Omnibus PBS is what you are looking for…...
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Satisfaction and loyalty studies
In the 1980s, the prevailing marketing mantra was: ‘Do whatever customers want’. Today’s pressure for cost-cutting, together with an increase in the price sensitivity of demand affecting many markets, have made that slogan obsolete. Nowadays, it has been replaced by the motto ‘Don’t try to be good at everything, try to excel in what’s most important’. This is so because customer satisfaction is more than just a simple theoretical construct – it is an emotional response which emerges as a consequence of the complex interaction processes between customer expectations and attitudes and their personal experience with products or services. Effective customer satisfaction improvement programmes result in an increase in customer loyalty and a reduction in their price sensitivity. This is why well-coordinated marketing programmes are required in order to effectively manage customer satisfaction, with an important role being played by research projects which diagnose the phenomenon and monitor the effects of actions taken.
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PBS Services
