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Social and political research
 Managers in the public sector, at the level of both national and local government, are increasingly aware of how to use market and opinion research…...
Quality of research
 Quality is a way of thinking, which cause application and search for the best solutions...
Data Analysis
 Marketing is a complex issue. Market research provides a tool to introduce order into the multitude of variables and, first of all, make an assessment how these variables are related to one another…...
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Segmentation research
There are no homogeneous markets any more. Mass marketing era has definitely ended in the 80-ies. Since those times markets submit to fragmentation. With growing market diversification, need for segmentation increases. Marketing specialists and researchers are constantly searching for such consumers taxonomies which would divide consumers into groups consolidated inside but different from each other. Though it is profitable for companies to target at the small groups, but it is very expensive, because it demands diversification of production and more complicated and expensive advertising campaigns. So the task of segmentation research is to lessen the risk from wrong marketing decisions.
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